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Nike Rise 2.0

Project type

Immersive Brand Experience

Date

July - August 2015

Location

China - Shanghai

Role

Project Assistant

Project Overview
Nike Rise 2.0 Shanghai was an immersive event that blended technology, sports, and innovation to create an interactive basketball experience. Featuring dynamic visuals, multimedia projections, and real-time data analysis, the event provided participants with a personalized, tech-driven training experience. As part of the Nike Rise series, the Shanghai edition welcomed basketball legends Kobe Bryant and LeBron James, who engaged with the audience in live sessions, delivering an unforgettable experience for basketball fans in China.


Role & Contributions
Assisted in executing various tasks to ensure smooth event operations. Worked with materials provided by designers to set up projection scenes for athletes during training sessions. Operated the d3 multimedia server (now known as disguise) to ensure seamless synchronization between visuals and stage effects. Collaborated with multiple stakeholders to integrate multimedia content with real-time sports data, creating a visually stunning experience for the audience.

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